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Confessions of an Advertising Man

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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

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Confessions of an Advertising Man, David Ogilvy

Sprache
Erscheinungsdatum
1986
Einband
(Paperback),
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8,19 €inkl. MwSt.

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Titel
Confessions of an Advertising Man
Sprache
Englisch
Autor*innen
David Ogilvy
Verlag
Atheneum
Erscheinungsdatum
1986
Einband
Paperback
Seitenzahl
172
ISBN10
0689706014
ISBN13
9780689706011
Reihe
Beschreibung
David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.