Diese Serie taucht in die Welt des Wirtschaftsenglisch ein und stattet die Leser mit wesentlichen Sprachkenntnissen für professionelle Umgebungen aus. Sie konzentriert sich auf die Entwicklung praktischer Kommunikationsfähigkeiten, die für internationalen Handel, Verhandlungen und Präsentationen unerlässlich sind. Jede Stufe ist darauf ausgelegt, systematisch Vokabeln, Grammatik und Verständnis aufzubauen, die für die Geschäftswelt relevant sind. Sie ist ideal für Lernende, die ihre Englischkenntnisse für den globalen Arbeitsmarkt verbessern möchten.
For business and professional people who need to use English successfully at work. Consists of eight titles featuring British, American and non-native speakers of English to reflect today's international business world.
This is part of a series of books, each with an accompanying cassette, (available separately), which gives training in key business communication skills. Emphasis is placed on building awareness of language appropriateness and fluency in typical business interactions. The listening material includes both native and non-native spoken English. Each book/cassette "package" is designed for use in class, particularly on short, intensive, skills-based courses, or for self-study. This new edition is in full colour.
This is part of a series of books, each with an accompanying cassette (available separately), which gives training in key business communication skills. Emphasis is placed on building awareness of language appropriateness and fluency in typical business interactions. The course systematically presents and practises language for arriving in a foreign country, making and furthering business contacts and entertaining. It also gives cultural tips. The listening material includes a range of British, American and non-native speakers to reflect English usage in the business world. (Models given are in British/American English). Interactive exercises on the cassette means that the self-access student can practice effectively on his/her own. Each book/cassette package is designed for use in class, particularly on short, intensive, skills-based courses, or for self-study. It is designed for lower/pre-intermediate level and is aimed at business and professional people and also at students.
This is part of a series of books, each with an accompanying cassette, (available separately), which gives training in key business communication skills. Emphasis is placed on building awareness of language appropriateness and fluency in typical business interactions. The listening material includes both native and non-native spoken English. This title takes a collaborative approach to help students attain win-win outcomes in their negotations. Broken down into eight units, each unit deals with a stage of the negotation process. Learners are presented with different styles of language for negotiation and encouraged to choos that most appropriate to their situation. The book also present critical situations of cross-cultural nature to help learners deal with cultural differences which may affect the success of international negotiations. Each book/cassette "package" is designed for use in class, particularly on short, intensive, skills-based courses, or for self-study.