James H. Donnelly Reihenfolge der Bücher

This text covers both micro and macro topics, continuing the research base set by previous editions. Each chapter contains close-up boxes, case for analysis and experimental exercise which provide the student with real-world applications.

Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Fundamentals of Management emphasizes three managerial tasks facing 1) Managing work and organizations 2) Managing people and 3) Managing production and operations. This type of organization has been described as the "Schools Approach": The Classical School, The Behavioral School and The Quantitative School.

Name index 754-757 pp., Subject index 758-762 pp., Company index 764-765 pp.

A consistent theme throughout this edition is that effective management of organizational behaviour needs an understanding of theory, research and practice. The text is organized and presented in a sequence based on these three characteristics.