Weltberühmte Trademarks faszinieren durch ihre Kraft, Ausstrahlung, emotionale Aufladung und – Beständigkeit. Wie behutsam solch unverwechselbare Logos über Jahrzehnte modifiziert werden, kann in diesem Band an Beispielen wie dem wohl prägnantesten Erscheinungsbild von Olympischen Spielen, München 1972, dem Logo der Deutschen Bank, Michelin, UPS oder aber Coca-Cola nachvollzogen werden. Ihre Entstehungsgeschichten, die unterhaltsam nachgezeichnet werden, sind dabei ebenso spannend wie die Weiterentwicklung der Logos und ihre verschiedenen Anwendungen.
The narrative follows a man's inspiring journey to break free from his dull nine-to-five job and pursue his dream of opening a quaint delicatessen and restaurant in a picturesque market town. His quest highlights themes of passion, entrepreneurship, and the pursuit of happiness, showcasing the challenges and triumphs faced along the way.
Heidegger's interpretation of Aristotle is crucial for understanding his approach to revisiting metaphysics and its foundational presuppositions. The book examines how this interpretation is intertwined with Heidegger's reflections on art, suggesting that a reevaluation of both is essential for grasping the historical importance of his philosophy. It highlights the implications for contemporary metaphysics and aesthetics, emphasizing the relevance of Heidegger's thought in modern discourse.
Offers graphic designers and those interested in the history of design and
branding a detailed look at a select group of the very best visual identities.
This book takes 29 internationally-recognised logos and explains their
development, design, usage and purpose. It shows how designers are able to
squeeze entire identities into 29 simple logos.
Advice and Guidance for Designers in a Changing World
Studio Culture Now features in-depth interviews with a host of leading design studios. The interviewees share their experiences, insights, fears and joys, and reveal how they deal with the fundamentals and aspirations of studio life. Candid and generous, these extensive Q&As form a blueprint for anyone planning a studio practice, or anyone struggling with maintaining one. Topics covered include: getting jobs, working with clients, balancing creativity with profitability, accounting, hiring, promotion, wellbeing, and much more. The interviews, mostly conducted in the past few months, also reveal how studios are adapting to the changes brought about by the coronavirus pandemic.
Being Inclined is the first book in English about the work of Felix Ravaisson,
France's most influential philosopher in the second half of the nineteenth
century. Sinclair offers a study of Ravaisson's masterpiece Of Habit (1838) in
its intellectual context, and demonstrates its continued importance for
contemporary thought.
Henri Bergson (1859-1941) was one of the most celebrated and influential philosophers of the twentieth century. He was awarded in 1928 the Nobel prize for literature for his philosophical work, and his controversial ideas about time, memory and life shaped generations of thinkers, writers and artists.In this clear and engaging introduction, Mark Sinclair examines the full range of Bergson's work. The book sheds new light on familiar aspects of Bergson's thought, but also examines often ignored aspects of his work, such as his philosophy of art, his philosophy of technology and the relation of his philosophical doctrines to his political commitments. After an illuminating overview of his life and work, chapters are devoted to the following topics:the experience of time as duration the experience of freedom memory mind and body laughter and humour knowledge art and creativity the �lan vital as a theory of biological life ethics, religion, war and modern technologyWith a final chapter on his legacy, Bergson is an outstanding guide to one of the great philosophers. Including chapter summaries, annotated further reading and a glossary, it is essential reading for those interested in metaphysics, time, free will, aesthetics, the philosophy of biology, continental philosophy and the role of European intellectuals in World War I.
