Warren Neidich Bücher

"Cognitive architecture questions how evolving modalities - from biopolitics to noopolitics - can be mapped upon the city under contemporary conditions of urbanization and globalization. Noopolitics, most broadly understood as a power exerted over the life of the mind, re-configures perception, memory and attention, and also implicates potential ways and means by which neurobiological architecture is undergoing reconfigurations. This volume, motivated by theories such as 'cognitive capitalism' and concepts such as 'neural plasticity', shows how architecture and urban processes and products commingle to form complex systems that produce novel forms of networks that empower the imagination and constitute the cultural landscape. This volume rethinks the relations between form and forms of communication, calling for a new logic of representation; it examines the manner in which information, with its non-hierarchical and distributed format is contributing both to the sculpting of brain and production of mind."--P. 4 of cover.

To visualize a brainstorm through diagrams is a proven strategy to generate

We live in a world of tremendous connectivity and little collectivity, leaving us witness to the diffuse degrading of personal freedoms. The resurgence of racism and sexism, the power of the global art market, the de-emphasis of theory and the humanities in university curricula, and assaults on privacy such as digital profiling are just a few examples of the strategy of normalization and governmentalization in the digital economy. That massive demonstrations against American and British involvement in the Iraq War had no effect is a direct result of our use of archaic forms of resistance to solve twenty-first-century problems. Artist/writer Warren Neidich’s thought-provoking and timely Glossary of Cognitive Activism updates the epistemological foundations of resistance. Cognitive capitalism assumes that wealth production is the product of a brain highly attuned to hyper-branded, designed sensibilities. This project considers as antidote the role of diverse aesthetic production in the creation of diverse neural maps and network configurations.