Richard George Bücher

Focusing on the principles of marketing within the tourism and hospitality sectors, this textbook highlights the unique challenges faced by SMEs in the global market. It provides a thorough examination of diverse topics such as destination marketing, consumer behavior, and the impact of digital and social media. With practical examples from various destinations, the book equips students with essential tools and techniques to effectively design and execute successful marketing strategies tailored for the tourism industry.

The book is a reprint of a classic work first published in 1871, offering readers a chance to explore its historical context and enduring themes. This edition preserves the original text, allowing for a genuine experience of the author's style and intentions. Readers can expect insights into the era's cultural and social dynamics, making it a valuable addition for both enthusiasts of classic literature and those interested in the historical backdrop of the time.