Earl Babbie Bücher

Known as the gold standard of research methods texts, THE PRACTICE OF SOCIAL RESEARCH, International Edition, is a comprehensive, straightforward introduction to the field of research as practiced by social scientists. This best-selling text emphasizes the research process by showing readers how to design research studies, introducing the various observation modes in use today, and answering questions about research methodsùsuch as how to conduct online surveys and analyze both qualitative and quantitative data. THE PRACTICE OF SOCIAL RESEARCH, International Edition provides the tools readers need to apply social research concepts inside the classroom and out, and as both researchers and consumers.

Focusing on social research methods, this revised text offers a clear introduction to essential concepts through contemporary examples like terrorism and the legalization of marijuana. It includes updated data and discussions on online research, making it relevant to today's issues. Each chapter features Learning Objectives to guide students through key ideas, ensuring an engaging and accessible experience. This authoritative resource bridges the gap between academic research and real-world applications, maintaining its student-friendly approach.

This thorough revision of Babbie's standard-setting book presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana make this Fifth Edition thoroughly fascinating as it introduces you to the "how-tos" and "whys" of social research methods. The book's new qualitative coverage combined with its already strong quantitative material makes this new edition Babbie's best yet. Babbie, long respected in the field and renowned for his engaging and friendly writing style, gives you the tools you need for understanding social research methods and for applying these concepts both inside and outside the classroom as a researcher and as a consumer of research. With increased emphasis on qualitative research and practical applications, this Fifth Edition is authoritative yet student-friendly . . . and engaging enough to help you connect the dots between the world of social research and the real world.

Substantially revised to accommodate Windows 95, this book introduces students to the logic of social sc ience research, and presents the essentials of SPSS as a veh icle for putting that logic into practice '

Nowe wydanie jednego z najważniejszych podręczników na świecie do socjologii i przedmiotów społecznych. Obejmuje całość podstawowej wiedzy metodologicznej (filozofia nauki, struktura procesu badawczego, typy obserwacji, analiza danych, techniki badawcze, etyka badań społecznych). Pokazuje, jak przygotować i prowadzić badania społeczne. Wprowadza w teorię i paradygmaty badań społecznych. Omawia strukturę procesu badawczego, typy obserwacji i sposoby analizy danych. Przedstawia problemy etyczne i społeczny kontekst badań. Posiada przejrzysty układ treści oraz użyteczne załączniki przybliżające praktykę badań społecznych. Książka przeznaczona jest dla studentów socjologii, nauk społecznych, nauk politycznych oraz dziennikarstwa. Jest również niezbędnym źródłem wiedzy dla osób zajmujących się badaniem rynku, opinii publicznej, marketingiem, analizą informacji i reklamą.