Bev Burgess Bücher

Mixing exciting adventure and good-natured humor with gentle homily, Thornton W. Burgess's timeless stories have drawn generations of youngsters into the comforting world of the Green Forest, the Smiling Pool, and the Laughing Brook. Along with generous helpings of warmth and whimsy, the entertaining stories also offer valuable lessons about wildlife, the environment, and being true to one's own nature.In this collection of irresistible animal tales, children will read about Peter Cottontail, who is up to his floppy ears in dangerous escapades as he tries to outwit the ever-hungry Reddy Fox. Elsewhere in the Green Forest, Buster Bear has a series of run-ins with Little Joe Otter, Farmer Brown's boy, and even a stubborn metal pail. And Grandfather Frog, in his determination to see the Great World beyond the familiar vistas of the Smiling Pool, learns firsthand about all the pitfalls of greed, boastfulness, and downright stupidity. New Burgess fans will be charmed and delighted by these stories and other exciting tales about Jimmy Skunk, Billy Mink, and their animal friends.

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D;, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives towards achieving the client's business goals.A Practitioner's Guide to Account-Based Marketing includes case studies from practicing professionals working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more. It explores the development of account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.

Focusing on strategies to engage high-level decision makers in large corporations, this book offers insights on capturing their attention and building trust. It emphasizes the importance of creating sustainable, mutually beneficial relationships that lead to long-term success. By understanding the needs and motivations of executives, readers will learn how to effectively communicate and foster connections that drive value for both parties.

Exploring the application of traditional marketing techniques in B2B contexts, this book reveals how these methods can effectively enhance brand visibility, build reputation, strengthen relationships, and ultimately drive revenue growth. It offers practical insights for businesses looking to leverage established marketing principles to achieve tangible results in the competitive B2B landscape.

A Stitch in Time contains 18 projects, each with a touch of English paper piecing combined with embroidery, hand quilting, pretty laces and trims. All are designed to encourage you to pick up a needle and thread. This book contains projects that will entice you to cut into your precious and most treasured fabrics, even re-purpose a vintage linen, bringing them to life in projects to share, give as a gift or to just keep for yourself. Projects within A Stitch in Time include a fussy cut candle cat, a vintage pouch, a baby quilt, and sewing accessories.

Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.