This guide explores the science of scalability, focusing on how to transform good ideas into great ones that can thrive. Award-winning behavioral economist John List poses a critical question: Can the idea scale? Many enterprises falter when attempting to scale, leading to diminished results, wasted resources, and a loss of the initial potential that fueled their success. This phenomenon, referred to as a voltage drop, highlights that success is not merely a matter of luck. Certain ideas are inherently scalable, while others are doomed to fail. List provides insights into identifying which ideas will succeed when scaled and which will not. Drawing from original research and compelling examples across business, government, education, and public health, he outlines five key elements that contribute to voltage drops and four effective techniques for achieving voltage gains. By mastering the science of scaling, we can foster meaningful change in various sectors, ultimately contributing to a better world that can only be realized at scale.
