From popular startup support company Square comes practical advice to help you launch, manage, and grow your small business. Unlike leaders of large businesses who rely on boards and managers for guidance, entrepreneurs often lack experienced advisors. This book provides the community of support you need to make informed decisions. Drawing from real-life stories within Square's Seller's Community, composed of millions of small businesses, it reveals what works and what doesn’t. Through the experiences of small business owners, the book offers rich examples and valuable lessons learned on the job. These insights include managing price increases from a second-generation ice cream shop owner, hiring and managing employees from a NYC restaurant owner, and breaking into a male-dominated industry from a Black female roofer. Additionally, it addresses transitioning out of a business from a dentist and pursuing passion from a stylist who left her corporate job. Covering essential topics such as turning a passion into a career, setting up for success, building loyalty, and assembling the right team, this book equips you with the knowledge and confidence to navigate life and business decisions effectively.
