Ron Adner Bücher

In an era of ecosystem-based disruption, firms must adapt their strategies to succeed amidst shifting competition. The landscape has evolved from traditional rivalries within defined industries to broader ecosystems, where competitors emerge from unexpected sectors with different objectives. To thrive, organizations must abandon outdated rules and embrace new frameworks for competition, growth, and leadership. This book introduces essential concepts and tools to navigate these changes and develop effective strategies for ecosystem offense. Strategy expert Ron Adner presents innovative thinking through compelling case studies. For instance, how did Wayfair and Spotify leverage ecosystem defense to withstand challenges from giants like Amazon and Apple? What enabled Oprah Winfrey to transition from a television host to a multimedia mogul by redefining industry boundaries? How did Microsoft revive its fortunes through a shift to an alignment mindset in the cloud? These examples demonstrate the importance of rethinking competitors, partners, and timing. For today's leaders, success hinges not just on winning, but on ensuring that they are winning the right game in this dynamic environment.

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In "The Wide Lens," innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. "The Wide Lens" will change the way you see, the way you think - and the way you win.