Presents a study of how people use media products, how they fit into their day-to-day lives and more. This book focuses on women's magazines, on how they are read and the role they play in their readers (mainly women's) lives.
Through a series of case studies, the book explores the significance of popular media in our lives, emphasizing its role in providing pleasure and entertainment while also serving as a medium for communication about the world. Its accessible and engaging writing style makes complex ideas relatable, highlighting how media shapes our understanding and interactions with society.
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.