Digital transformation is essential for modern enterprises, yet many misunderstand its meaning and implications. It encompasses the use of digital technology to address traditional business challenges, allowing organizations to adopt new, more efficient methods. This insightful guide outlines why digital transformation is critical and offers a framework for effective implementation strategies. Filling a significant gap in current knowledge, it equips senior executives and technology leaders with practical approaches that can lead to successful transformation. Authored by Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, the book presents real-world insights on creating digital-based business models and enhancing internal processes. Written in clear, accessible language, it serves as a blueprint for successful transformation across various industries. It addresses the necessary strategy and governance requirements, providing in-depth, firsthand examples of different transformation strategies while explaining the factors that contribute to their success or failure. This resource is invaluable for C-suite executives, corporate board members, attorneys, investors, and venture capitalists looking to navigate the complexities of digital transformation effectively.
