Building Brands on Purpose
A strategic marketing framework to win the hearts and minds of your team and customers, for life
- 218 Seiten
- 8 Lesestunden
Exploring the concept of purpose, this book emphasizes its critical role in establishing enduring organizations. It challenges readers to identify their own core purpose, providing insights into how a clear mission can drive success and resilience. Through practical examples and strategies, the author illustrates how a strong sense of purpose can inspire teams, enhance decision-making, and foster a culture of commitment, ultimately leading to sustainable growth and impact.