In 1923, Victor Sjostrom (1879-1960) got an offer from Goldwyn Pictures to come to Hollywood. This was nothing unusual for a successful European director: -Metro's bring - ing them in by car load , as Photoplay stated in 1926. At the time, Sjostrom was Sweden's most renowned director, who had become world famous for his austere and naturalistic fil
Focusing on the evolution of motion picture advertising, this book explores its significant influence on European visual culture since the late 19th century. It examines how moving image advertisements have shaped consumer experiences and societal ideals, transcending traditional boundaries of medium and geography. By analyzing products, exhibition methods, production practices, and the role of ad agencies, it offers innovative historical and theoretical insights into the audiovisual history of advertising and its impact on the concept of a 'good life.'