Ken Pasternak Bücher

This book is aimed at business professionals and graduate students taking courses in strategic management. It uses the case of Formula 1 (R) to show how businesses can achieve optimal performance in competitive and dynamic environments. This third edition has updated interviews and lessons applied to business context.

Fascinating, funny and thoughtful stories from a distinguished career in international business. Ken Pasternak's adventures - and particularly his misadventures - reveal important truths about leadership and life.