The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
The book explores a series of cultural stereotypes and perceptions associated with various nationalities and cities. It delves into the clichés surrounding Americans, Amsterdam, Mexicans, Germans, and others, presenting a humorous and critical examination of how these views shape our understanding of different cultures. Through a lens of satire, it challenges readers to reflect on the validity and implications of these stereotypes in a globalized world.