Kirk R Johnson Bücher

This book introduces the wonders of the prehistoric world using an accessible text and colourful photographs of world-class fossils. Arranged chronologically, it describes life on earth from the beginnings of life in the seas through to the present

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale?You may not be aware of these details, yet they’ve been influencing you all along.Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more.We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you’ll find a sharper image of your psychology, reflected in your consumer behavior.This book will change the way you view not just branding, but yourself, too.

The Delany, captained by the swashbuckling Bob, is orbiting Europa, studying its atmosphere, but the ship is divided into two factions. The "Bobs," loyal to their vain captain, clash with crew members Dwayne and Nalani, who are focused on the moon's surface. Dwayne and Nalani make a groundbreaking discovery when a drone captures images of a seemingly normal American city encased in a dome with a crack. As the crew investigates, they are drawn into New Roanoke, a city inhabited by generations of UFO abductees, reflecting a distorted version of American society. They find themselves amidst an election that could determine whether the residents should return to Earth. The dome's crack threatens to collapse, and the inhabitants face terror from "invisible things" that torment them, raising the central mystery of their existence. Through Nalani's journey in this mirrored world, the narrative explores polarized politics, existential dilemmas, and environmental concerns that resonate with our own reality. The fate of New Roanoke hangs in the balance, prompting questions about survival and the nature of their society.