Natalia Grincheva Bücher

Focusing on online museums as platforms for contemporary cultural diplomacy, the book examines their role in shaping citizenship, fostering national identity, and conveying messages internationally. It delves into the political influence of museums in digital spaces, highlighting their ability to regulate communities and engage with global audiences. Through this exploration, the text underscores the significance of museums in the realm of cultural exchange and diplomacy.

This book traces the transformation of museums from publicly or privately funded heritage institutions into active players in the economic sector of culture. Exploring how this transformation reconfigured cultural diplomacy, the book argues that museums have become autonomous diplomatic players on the world stage.