Staci M Zavattaro Bücher

City sextons are a dying breed and in this book sextons from throughout the United States share their experiences as a city's chief death expert. With a view to investigating their role in local governance processes, how they contribute to public engagement in cities, and what are some misconceptions about this role, Staci M. Zavattaro sheds light on unique public servants that are rarely - if at all - discussed in public administration research. Themes discussed include: background stories on each sexton interviewed; vignettes of their most interesting stories that can be used as case studies in public administration practice and teaching; public history functions; self-care strategies they use to deal with the stress of the position. City Sextons: Tales from Municipal Leaders will be of key interest to scholars studying public management, emotional labor, and leadership.

Exploring the concept of neighborhood branding, the book focuses on Orlando's diverse identities beyond its well-known association with Disney. It examines how different neighborhoods within the city cultivate their unique characteristics and brand identities, highlighting the distinct qualities that set each area apart. Through this analysis, readers gain insight into the multifaceted nature of Orlando's cultural and social landscape.

The book explores the strategies employed by US cities to enhance their identities through public relations and marketing techniques. It delves into the concept of urban branding, highlighting how cities adopt corporate-style tactics to attract tourism, investment, and residents. By analyzing various case studies, the author reveals the implications of this branding phenomenon on local culture and community identity, prompting readers to consider the balance between marketing and authenticity in urban environments.

Focusing on micro-level neighborhood branding, this book delves into how unique local identities are formed within communities. It examines the strategies and processes that contribute to the distinctiveness of neighborhoods, highlighting the interplay between culture, marketing, and community engagement in shaping perceptions and experiences. Through various case studies, it offers insights into the significance of branding at the neighborhood level and its impact on social cohesion and economic development.