Cities for Sale

Municipalities as Public Relations and Marketing Firms

Autor*innen

• Staci M Zavattaro

Parameter

• 152 Seiten
• 6 Lesestunden

• Karten & Reisen
• Politikwissenschaft
• Wirtschaft

Mehr zum Buch

The book explores the strategies employed by US cities to enhance their identities through public relations and marketing techniques. It delves into the concept of urban branding, highlighting how cities adopt corporate-style tactics to attract tourism, investment, and residents. By analyzing various case studies, the author reveals the implications of this branding phenomenon on local culture and community identity, prompting readers to consider the balance between marketing and authenticity in urban environments.

• Sprache: Englisch
• Erscheinungsdatum: 2013
• Einband: Hardcover