Joep Cornelissen ist ein renommierter Professor, der sich auf Unternehmenskommunikation und Management spezialisiert hat. Seine Arbeit befasst sich mit den theoretischen Grundlagen und praktischen Anwendungen der Unternehmenskommunikation und etabliert ihn als eine bedeutende Stimme auf diesem Gebiet. Sein grundlegendes Werk zu diesem Thema ist eine weltweit anerkannte Ressource für Studenten.
This authoritative textbook on corporate communication is updated to address changes from the Covid-19 pandemic, hybrid work, digital disruption, and the metaverse. It emphasizes sustainability, social justice, and inclusion, featuring case studies from companies like Starbucks and Amazon. Essential for various communication courses.
Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples. The Second Edition - New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management - New case vignettes and cases of corporate communications in US and European companies - An integrated case (Toyota) at the end of the text connecting all the different themes of the book. Praise for the First Edition : `A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ - Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA `This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′ - Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels