William Samuelson Bücher

The 14th editon of this text is based on the results of extensive research and features some major changes. Microeconomics is now covered before macroeconomics to encourage the concepts of microeconomic foundations. There is a focus on rediscovering the power of the market, giving special attention to the changes in Eastern Europe. The book places emphasis on the open economy with continued increase in global economics and the interaction between international trade and domestic economic events. It aims to present a balanced treatment of all the major schools of modern macroeconomic theories, using real world experiences and policies to illustrate the fundamentals of economic principles.

This book is a groundbreaking exploration of the psychological and strategic factors that can lead negotiators to make suboptimal decisions. Drawing on a wide range of case studies and real-world examples, the authors highlight common traps and pitfalls that negotiators should avoid, and provide practical advice for achieving better outcomes. Business professionals and students of negotiation will find this book essential reading.