Robert P. Lamm Reihenfolge der Bücher (Chronologisch)

Three basic premises guide this highly successful introductory text – first that theory and research must be both comprehensive and clear, second that the text must show how sociology is relevant both to the study of society and to students’ lives, and third that sociology can play a valuable role in teaching critical thinking skills. To that end, this solid, well-respected text combines a balanced three-perspective approach with excellent student-oriented examples, and distinctive social policy sections in a concise presentation that offers an alternative to full-length books.

Economics is about exchange- people, businesses, and other organizations exchanging one thing for another. Production is about making that something of value which is exchanged. Accounting is about recording and reporting exchanges. Marketing is about making those exchanges happen, and about establishing the environment in which they can happen. In the very crude economies that characterized human existence before the twentieth century, and that still do exist in many parts of the world, marketing is not central to exchange. But in our current economic order, which happily involves making many economic choices, the role of marketing is central.

This book of readings includes part introductions, a preface to each article, study questions and an index.