Jeff Gothelf Reihenfolge der Bücher

In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service- and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on?Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve. Using outcomes creates focus and alignment. It eliminates needless work. And it puts the customer at the center of everything you do.Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team. "Josh’s crisp volume brims with insight about how to fly at just the right level - the level of outcomes. If you’ve ever wondered how M your MVP should be, or how to get more R in your OKRs, this book will help." - Nick Rockwell, CTO, NY Times

Get ready for Christmas with The Elf on the Shelf (R)!

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational challenge for businesses of all kinds. Yet most organizations and their leaders have been slow to respond, continuing to rely on outmoded engineering-based operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.But sense and respond organizations--organizations that have the capacity to sense and respond instantly to customer, employee, and other stakeholder behaviors--are emerging. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mind-set and skills needed to lead and manage them--and to continuously innovate within them.Becoming a sense and respond organization requires shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This important and practical book provides a holistic new operational and management model to help organizations and their leaders sense and respond--and to win--in a world transformed by new technologies.-- Provided by publisher

Lean UX effektiv im Unternehmen implementieren, bestehende Strukturen anpassen und interdisziplinäre Teams bilden, um schlanke und schnell lieferbare Produktversionen zu erstellen. Der Lean-UX-Ansatz für Interaction Design ist ideal für die webdominierte Realität von heute. Jeff Gothelf, ein führender Experte, erläutert die zentralen Prinzipien und Techniken dieser Methode, die auf schnellem Experimentieren mit Designideen, Validierung durch echte Nutzer und kontinuierlicher Anpassung des Designs basiert. Lean UX ermöglicht es, sich auf die User Experience statt auf Deliverables zu konzentrieren. Das Buch zeigt, wie enge Zusammenarbeit im Produktteam und frühes, häufiges Nutzerfeedback realisiert werden können. Der Designprozess wird in kurzen, iterativen Zyklen vorangetrieben, um herauszufinden, was geschäftlich und aus Nutzersicht am besten funktioniert. Es bietet Strategien zur Visualisierung von Problemen, zur Fokussierung auf die richtigen Ergebnisse und zur Einbindung des gesamten Teams in den Designprozess. Zudem wird gezeigt, wie MVPs (Minimum Viable Products) erstellt werden, um funktionierende Ideen zu identifizieren und die „Stimme des Kunden“ in den Projektzyklus einzubeziehen. Die Kombination von Lean UX mit dem agilen Scrum-Framework steigert die Produktivität und adressiert notwendige organisatorische Veränderungen für die Integration der Methode.

Lean UX ofrece una perspectiva completa de cómo los principios de Lean Startup pueden aplicarse en un contexto de diseño de experiencia de usuario, conjugándolos con el Desarrollo de Clientes, el design thinking y las metodologías de desarrollo ágil de software. Además, este libro introduce nuevas técnicas y herramientas para conseguir una mayor colaboración entre distintos departamentos, entregas más rápidas y, lo más importante de todo, productos mucho mejores. Con la ayuda de Lean UX: - Consigue que tu equipo sea más productivo. - Crea Productos Mínimos Viables para determinar qué ideas son válidas. - Plantea una visión de los problemas que estás afrontando y enfoca a tu equipo hacia los resultados. - Elimina el despilfarro en el proceso de diseño de UX. - Promueve la colaboración entre diseñadores, desarrolladores, jefes de producto, ingenieros de control de calidad, especialistas en marketing, etc. - Adopta un modelo basado en la experimentación.

User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX