Ken Kocienda Bücher

The inside story of Apple's design process during the golden age of Steve Jobs

Hundreds of millions use Apple products daily, yet only a few are involved in their creation. This narrative offers a glimpse into Apple during its prime, focusing on Steve Jobs's 'second act' through the eyes of Ken Kocienda, a principal software engineer behind some of Apple's most iconic products. Kocienda embodies the belief that technology should seamlessly integrate with human interaction. He provides an insider's perspective on Apple's creative process, drawing from his fifteen years at the company, where he developed user-friendly software for the iPhone, iPad, and Safari web browser. His anecdotes reveal the intricate relationship between software and product development, making the tech world accessible to those unfamiliar with programming. Kocienda shares experiences of struggle and triumph, highlighting lessons learned throughout his career. He introduces key elements of innovation—such as inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—offering insights into a productive work culture. This insider's account illustrates how a small team at Apple pioneered an evolutionary design model, leading to the creation of groundbreaking, intuitive software that millions rely on every day.

Hundreds of millions rely on Apple products daily, yet only a select few contribute to their creation. This narrative explores Apple during its peak, focusing on Steve Jobs's 'second act' through the eyes of a key insider. As a principal software engineer, Ken Kocienda played a vital role in developing iconic products, embodying Apple's belief that technology should seamlessly blend with human interaction. The book provides an intimate glimpse into Apple's creative process. Over fifteen years, Kocienda was integral to crafting user-friendly software for the iPhone, iPad, and Safari web browser. His experiences highlight the interconnectedness of software and product development, making it accessible even to those unfamiliar with programming. He recounts moments of both challenge and triumph, shedding light on the lessons learned throughout his tenure. Kocienda identifies key elements of innovation—such as inspiration, collaboration, craft, and empathy—and uses these concepts to illustrate a productive work culture. This insider account reveals how a small team pioneered an evolutionary design model, leading to the creation of groundbreaking software that millions use every day.