Poppy Evans Reihenfolge der Bücher

The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Ein 'Duden' für Grafikdesigner, der all die Details enthält, die man sich oft nicht merken kann: Von den gängigsten Korrekturzeichen, Abkürzungen, Maßen und Einheiten über Bilddateiformate, Halbtonraster und optimale Scanauflösungen, Schriftmaße und -auswahl, Papier- und Umschlagformate, Falz-, Druck- und Veredelungsverfahren, Bindemethoden – alle relevanten Fragen können mit diesem 'Erste-Hilfe-Buch' beantwortet werden. In zwölf Kapitel übersichtlich eingeteilt, hat jeder Kreative damit alle grundlegenden Informationen parat, die für den nächsten Job wichtig sein könnten.

Forms, Folds & Sizes is the book that is always next to a designer's computer. Completely practical with only the most needed information, this book will provide designers with all the little details that can make or break a design such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, etc. This hardworking handbook is 2-color with a durable soft vinyl cover.

Extraordinary Graphics for Unusual Surfaces will show the finest and most innovative graphic design solutions for non-standard shapes. Each project will provide insights from the designers illustrating the design process and special techniques and materials. Branding the tube of a bike tire, a logo for placement on a ski binding, or those annoying stickers that identify the different varieties of apples at the market are all examples of unusual surfaces featured. The opportunity to design for these difficult spaces is increasing. Shoppers are obsessed with branding. Every part of every object is graced with the identity of the company that made it, reinforcing the brand and rewarding the consumer.