Alan M. Rugman Bücher

The book reveals the misconception that most firms operate on a global scale, arguing that many are primarily regional in their sales and operations. Alan Rugman highlights that only a small fraction of the top 500 companies truly engage in global business. By examining regional models and debunking common myths about global commerce, he provides a comprehensive agenda for future business strategies, emphasizing the importance of understanding regional dynamics in the global marketplace.

The world of international business The environment of international business International business strategies International business strategies in action

Focusing on the reality of multinational corporations, the book reveals that most firms operate primarily within their home regions, contrary to the common perception of global reach. Alan Rugman analyzes firsthand data to illustrate that only a small fraction of the largest companies truly engage in worldwide sales and services. By debunking myths surrounding global business, he presents various regional models and proposes a strategic agenda for the future. This work serves as a vital resource for academics, students, and professionals interested in the practical workings of multinationals.

The book explores the empirical relationship between multinationality and performance, focusing on how the degree of multinationality, represented by the ratio of foreign to total sales or assets, influences performance outcomes. It examines various chapters that provide insights and tests related to this relationship, offering a detailed analysis of how multinational operations impact business success.

In this book Rajneesh Narula examines the interdependence of globalization and technological innovation at two levels: first, between locations, by examining the role of cross-border initiatives in the innovation process; second, between corporate entities, by studying the dynamics of inter-firm R&D; collaboration. schovat popis