The Regional Multinationals

Autor*innen

• Alan M. Rugman

Parameter

• 290 Seiten
• 11 Lesestunden

• Wirtschaft

Mehr zum Buch

The book reveals the misconception that most firms operate on a global scale, arguing that many are primarily regional in their sales and operations. Alan Rugman highlights that only a small fraction of the top 500 companies truly engage in global business. By examining regional models and debunking common myths about global commerce, he provides a comprehensive agenda for future business strategies, emphasizing the importance of understanding regional dynamics in the global marketplace.

• Sprache: Englisch
• Erscheinungsdatum: 2016
• Einband: Hardcover