Alecia Swasy Bücher

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G. Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.Behind Procter & Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin."

Proctor & Gamble gets what it wants, from tax breaks to the eager services of Washington lobbyists. Alecia Swasy--who covered P&G for three years--tells the full chilling story of life within the cutthroat behemoth of America's 13th largest company. 16 pages of duotone photographs.

Media professionals will find essential skills to navigate finance and money in this guide. It offers insights into interpreting key financial data about companies, enabling readers to effectively incorporate this research into engaging stories and messages. The focus is on empowering professionals to enhance their storytelling by grounding it in financial understanding, making it a valuable resource for those in the media industry.

How Journalists Use Twitter analyzes how Twitter has changed the routines and coverage strategies of four U.S. metropolitan newspapers. This book addresses newsroom work through the lens of four different communications theories- diffusion of innovation, boundaries, social capital, and agenda-setting theories.