Strategic retail management

Text and International Cases

Autoren

• Joachim Zentes

Parameter

• Wirtschaft
• Lehrbuch

Mehr zum Buch

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

Mehr lesen

• Sprache: Englisch
• Erscheinungsdatum: 2017