Strategic retail management

Autor*innen

• Joachim Zentes

Parameter

• 380 Seiten
• 14 Lesestunden

• Wirtschaft

Mehr zum Buch

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

• Sprache: Englisch
• Erscheinungsdatum: 2007
• Einband: Paperback