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Retail Product Management

Buying and Merchandising

Autor*innen

Rosemary Varley

Buchbewertung

3,4(5)Abgeben

Parameter

300 Seiten
11 Lesestunden

Wirtschaft

Mehr zum Buch

The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.