Marketing Plans. How to Prepare Them. How to Use Them

Autor*innen

• Malcolm McDonald

Parameter

• Handel und Verkauf
• Management
• Sachliteratur
• Wirtschaft

Mehr zum Buch

In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.

• Sprache: Englisch
• Erscheinungsdatum: 2004
• Einband: Paperback