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The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.
Buchkauf
No Logo, Naomi Klein
- Sprache
- Erscheinungsdatum
- 2000
- Einband
- (Paperback)
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- Titel
- No Logo
- Sprache
- Englisch
- Autor*innen
- Naomi Klein
- Verlag
- HarperCollins
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- ISBN10
- 0002559196
- ISBN13
- 9780002559195
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, 20. Jahrhundert, Marketing & Vertrieb, Gesellschaft, Finanzen & Buchhaltung, Marketing & PR, Machtkampf, Globalisierung, Kapitalismus, Globale Probleme, Geldpolitik, Marken
- Erstveröffentlichung
- 2000
- Originaltitel
- No Logo
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- The book that offers a cure for affluenza, ‘No Logo’ is one of those rare books that defines a generation, the most significant one since Douglas Coupland’s ‘Generation X’. By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.