Principles of marketing

Autoren

Philip Kotler
Gary Armstrong
Lloyd C. Harris
Hongwei He

Buchbewertung

5,0(67)Abgeben

Parameter

Handbücher und Anleitungen
Handel und Verkauf
Lehrbücher
Sachliteratur
Wirtschaft

Mehr zum Buch

Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.