Principles of Marketing

Autor*innen

• Philip Kotler
• Gary Armstrong

Parameter

• Handbücher und Anleitungen
• Handel
• Lehrbücher
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Paperback