Principles of Marketing

Autoren

Parameter

Mehr zum Buch

Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.

Sprache

Publikation

Buchkauf

Principles of Marketing, Philip Kotler, Gary Armstrong

Sprache
Erscheinungsdatum: 1996
product-detail.submit-box.info.binding: (Paperback)

Wir benachrichtigen dich per E-Mail.

Lieferung

Zahlungsmethoden

Keiner hat bisher bewertet.Abgeben

Feedback senden

Titel: Principles of Marketing
Sprache: Englisch
Autor*innen: Philip Kotler, Gary Armstrong
Verlag: Prentice Hall
Erscheinungsdatum: 1996
Einband: Paperback
ISBN10: 0132286858
ISBN13: 9780132286855
Schlagwörter: Lehrbücher, Sachliteratur, Wirtschaft, Handbücher und Anleitungen, Handel und Verkauf, Ökonomie, Schule, Management
Beschreibung: Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.