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Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Buchkauf
Principles of Marketing, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 2017
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- Titel
- Principles of Marketing
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- Pearson
- Verlag
- 2017
- Einband
- Paperback
- ISBN10
- 1292092890
- ISBN13
- 9781292092898
- Kategorie
- Marketing & PR, Wirtschaft
- Beschreibung
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.