The new online trade

Business models, business systems and benchmarks in e-commerce

Autor*innen

• Gerrit Heinemann

Parameter

• Wirtschaft

Mehr zum Buch

This book explores developments and future trends in e-commerce, influenced by evolving digital communication and consumption patterns. Gerrit Heinemann examines various e-commerce business models, emphasizing channel excellence and critical success factors like digital time advantages and customer centricity. The analysis addresses digital challenges while highlighting the consequences and opportunities of online commerce. Best practices illustrate effective digital commerce strategies and the lessons learned over recent years. The 13th edition outlines new approaches shaping online retail's future and identifies long-term issues. For instance, while app and smartphone commerce, including mobile payments, remain significant, sustainability has emerged as a pressing concern in e-commerce. This shift reflects a growing consumer demand for environmental consideration. The work focuses on sustainable e-commerce within online logistics, contrasting with the trend towards quick commerce. Topics such as climate neutrality and returns management are gaining prominence. Additionally, the book delves into current issues like marketplaces and social commerce, while addressing new legal requirements that impose greater responsibilities on marketplace operators. Key content includes meta-targeting, business models, forms of online trade, benchmarks, best practices, and risks in online retailing.

• Sprache: Englisch
• Erscheinungsdatum: 2023