Competitive Advantage

Creating and Sustaining Superior Performance

Autor*innen

• Michael Porter

Parameter

• Business & Management
• Führung
• Handel
• Management
• Sachliteratur

Mehr zum Buch

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.

• Sprache: Englisch
• Erscheinungsdatum: 1985
• Einband: Hardcover