Essentials of strategic management

Effective Formulation and Execution of Strategy in the Era of Sustainability

Autor*innen

• Thomas Wunder

Parameter

• Wirtschaft

Mehr zum Buch

This practice-oriented textbook covers all stages of the strategy process, including strategic analysis, formulation, and business model innovation, while also addressing the critical challenges of strategy execution and transformation. The context of strategy is undergoing significant changes due to shifts in the global economy, planetary health, and socio-political foundations. In an era focused on sustainability, corporate leaders must rethink their strategic management approaches to navigate new and disruptive market conditions effectively. Sustainable strategizing is vital for future-proofing enterprises and fostering a sustainable future for both business and society. This updated edition not only presents the essentials of contemporary strategic management but also integrates ecological and social sustainability considerations extensively. Key concepts such as mindsets, impact, materiality, purpose, business cases, sustainable business models, regeneration, and transformation are thoroughly embedded throughout the text. Additional advancements include dynamic capabilities, organizational ambidexterity, open strategy, the business ecosystem perspective, and strategic control. The book features real-life strategy practice examples, a hands-on “strategy workout,” exercises, review questions for students, and teaching aids for lecturers. Overall, it offers valuable insights for students and practitioners to enhance their co

• Sprache: Englisch
• Erscheinungsdatum: 2023