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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Buchkauf
Business project management and marketing, Michael Kleinaltenkamp
- Sprache
- Erscheinungsdatum
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Business project management and marketing
- Sprache
- Englisch
- Autor*innen
- Michael Kleinaltenkamp
- Verlag
- Springer
- Erscheinungsdatum
- 2016
- Einband
- Hardcover
- ISBN10
- 3662485060
- ISBN13
- 9783662485064
- Kategorie
- Wirtschaft
- Beschreibung
- Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.