Marketing. Concepts and Strategies
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Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.
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Marketing. Concepts and Strategies, Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Beschriftungen / Markierungen
- Sprache
- Erscheinungsdatum
- 1994
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- Titel
- Marketing. Concepts and Strategies
- Sprache
- Englisch
- Autor*innen
- Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Verlag
- Houghton Mifflin
- Erscheinungsdatum
- 1994
- ISBN10
- 0395669286
- ISBN13
- 9780395669280
- Kategorie
- Wirtschaft
- Beschreibung
- Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.