Marketing. Concepts and Strategies
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Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.
Buchkauf
Marketing. Concepts and Strategies, Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Sprache
- Erscheinungsdatum
- 1994
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- Titel
- Marketing. Concepts and Strategies
- Sprache
- Englisch
- Autor*innen
- Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Verlag
- Houghton Mifflin
- Erscheinungsdatum
- 1994
- ISBN10
- 0395669286
- ISBN13
- 9780395669280
- Kategorie
- Wirtschaft
- Beschreibung
- Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.