Strategic Market Management

Autor*innen

• David Allen Aaker

Parameter

• 344 Seiten
• 13 Lesestunden

• Business & Management
• Handel
• Lehrbücher
• Ökonomie
• Sachliteratur

Mehr zum Buch

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

• Sprache: Englisch
• Erscheinungsdatum: 2008
• Einband: Paperback