The Business of Tourism

Autor*innen

• J. Christopher Holloway

Parameter

• 716 Seiten
• 26 Lesestunden

• Business & Management
• Handel
• Marketing & Vertrieb

Mehr zum Buch

This book serves as an unmatched guide to the contemporary tourism industry, offering an accessible introduction that spans its historical roots to its current state and future directions. The 7th edition presents an updated overview of the industry's development, impacts, and key players, addressing significant changes following major world events like 9/11 and the 2004 Asian Tsunami. It includes a wealth of examples to contextualize theory and features longer case studies that illustrate the industry's diversity, from local attractions to major global destinations. Key topics covered include the global economic, socio-cultural, and environmental impacts of tourism, the influence of technological advancements, the historical and future developments of the industry, and the structure and sectors of travel and tourism. Additionally, the text provides further reading and references for those seeking more in-depth study. Chris Holloway, a former Professor of Tourism Management, and Neil Taylor, a former director of a specialist tour operator and current editor of travel guides, contribute their expertise to this essential resource for students and industry professionals alike.

• Sprache: Englisch
• Erscheinungsdatum: 2006
• Einband: Paperback