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Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
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Designing for the Greater Good, Peleg Top, Jonathan Cleveland
- Sprache
- Erscheinungsdatum
- 2010
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- Titel
- Designing for the Greater Good
- Sprache
- Englisch
- Autor*innen
- Peleg Top, Jonathan Cleveland
- Verlag
- Collins Design
- Verlag
- 2010
- Einband
- Hardcover mit Umschlag
- ISBN10
- 0061765309
- ISBN13
- 9780061765308
- Kategorie
- Design
- Beschreibung
- Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.