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Strategic Brand Management
Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
Autor*innen
Buchbewertung
Parameter
- 788 Seiten
- 28 Lesestunden
Mehr zum Buch
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
Buchkauf
Strategic Brand Management, Kevin Lane Keller
- Sprache
- Erscheinungsdatum
- 2002
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- (Paperback)
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- Untertitel
- Building, Measuring, and Managing Brand Equity - Second Edition, International Edition
- Sprache
- Englisch
- Autor*innen
- Kevin Lane Keller
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 788
- ISBN10
- 0131105833
- ISBN13
- 9780131105836
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Fachliteratur, Marketing & PR, Kommunikation, Werbung und Promotion, Einkaufen, Marken
- Erstveröffentlichung
- 2007
- Originaltitel
- Strategic brand management
- Bewertung
- 4,25 von 5 Sternen
- Beschreibung
- Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.