The Culting Of Brands

Autor*innen

• Douglas Atkin

Parameter

• 256 Seiten
• 9 Lesestunden

• Handel und Verkauf
• Management
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Douglas Atkin explores how companies can cultivate fanatical customer loyalty. Harley Davidson, Saturn, Ben & Jerry's & JetBlue have all achieved cult status by making their customers feel special, part of an exclusive group. The benefits reaped by the companies concerned are described in detail

• Sprache: Englisch
• Erscheinungsdatum: 2005
• Einband: Paperback