The Fundamentals of Creative Advertising

Autor*innen

• Ken Burtenshaw
• Nik Mahon
• Caroline Barfoot

Parameter

• 184 Seiten
• 7 Lesestunden

• Wirtschaft

Mehr zum Buch

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback