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Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.
Publikation
Buchkauf
The Fundamentals of Creative Advertising, Ken Burtenshaw, Nik Mahon, Caroline Barfoot
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- The Fundamentals of Creative Advertising
- Sprache
- Englisch
- Autor*innen
- Ken Burtenshaw, Nik Mahon, Caroline Barfoot
- Verlag
- 2011
- Einband
- Paperback
- ISBN10
- 2940411565
- ISBN13
- 9782940411566
- Kategorie
- Wirtschaft
- Beschreibung
- Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns.